About This Project

Working directly with the Joe’s Italian Ice ownership team, Form Third was integral in the concept development and introduction of this established California favorite to the Arizona market. Designed to create an iconic street presence and enhance brand recognition, the project utilizes natural light and a combination of interior and exterior spaces to enhance the customer’s experience while enjoying the Valley’s greatest Italian ice products.

Project Type



Concept Development

Architectural Services

Architectural Construction Administration

Project Team

Architect – FORM THIRD

Contractor – EDGE Construction

Project Size

4,000 SF